About Us

Rock the Heirloom combines sustainability with impeccable style. Founded by antiques dealer, interior stylist and sustainability advocate Amy Eld, our thoughtfully curated collection offers unique, sustainable furniture and accessories, along with antiques and vintage homewares that are as kind to the planet as they are to your home. 

Every piece on our online shop of Surrey showroom is handpicked for its quality, character and timeless appeal. We believe true luxury isn’t about trends or price tags – it’s about craftsmanship, enduring design and sustainability. 

Elevate your space with distinctive pieces that stand the test of time without contributing to landfill. Rock that heirloom!

What services do you provide?

"Beyond our award-winning online shop and Surrey showroom, we offer a bespoke sourcing service. Whether you’re looking for a statement piece to transform your space, the perfect gift for someone special or that finishing touch for an interior design project, we’re here to inspire and help you find that one-of-a-kind piece that sparks true joy."

How would you describe your style?

"Rock the Heirloom reflects Amy Eld’s bold, eclectic style – mixing old with new, playing with colour and embracing the unexpected. 

Amy’s unique eye ensures every space tells a story. From vintage African JuJu hats to pillar-box-red Georgian post boxes, our pieces add personality and flair to any interior."

Please describe a recently completed project or tell us about the bespoke service that you offer

"In 2024, we completed The Pimlico Project in London. This vibrant townhouse was transformed with a palette of natural colours and furnished with a tactile mix of antique furniture and vintage textiles sourced from across the globe. 

The Pimlico Project is more than just a home; it’s a creative hub where you can host intimate events, working lunches or photoshoots, all set against a backdrop of inspired design."

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