Founded nearly 30 years ago, Alternative Flooring is a multi-award-winning British brand that uses colour, pattern and texture to surprise, excite and delight everybody, from discerning homeowners to visionary interior designers. It designs and manufactures exceptional carpets, rugs and runners made from the highest quality wool, extensive natural fibres - including seagrass, sisal, coir and jute - and faux materials.
Always priding themselves on their three founding key values: People, Product and Planet. The brand's foundation lies in superior craftsmanship and exquisite design. As part of its groundbreaking partnership with Ecologi, Alternative is a climate action workforce, supporting tree planting and climate-positive projects across the globe. Finding unexpected new ways for people to fall in love with their floors and protect the planet, Alternative continues to expand their product range with sustainability at the forefront. The newly launched Ca-rPET is the latest addition to the Anywhere range, crafted using recycled PET yarn, also known as rPET. Anywhere Ca-rPET yarn is made from recycled plastic bottles, a sustainable and environmentally friendly alternative to pile yarn. Mimicking the beauty and natural appearance of sisal and suitable for indoor and outdoor use, Ca-rPET is the perfect choice for the eco-conscious homeowner.
Having collaborated with some of the nation’s best-loved designers, Alternative knows how to create flooring that everyone and anyone will fall in love with. Their exquisitely expressive collections provide inspiration in abundance, allowing customers to express their style and personality through their flooring choices. For Alternative it’s never just a carpet but design-led flooring that gets as much attention and adulation as any other interiors feature.
Carpet, Rugs, Runners and Stair Runners
"For us, it's never just a carpet. We believe in crafting bold and beautiful floor coverings in gorgeous colours, textures and patterns across all of our carpet, rugs and runners. Your floors should make you feel truly wonderful, because different feels good."
"With design being at the forefront, Alternative have continued to add further customisable additions to allow customers to create and design their own rugs and runners, using ‘The Make Me A Rug’ service. The Show Me My Room visualiser also works for stairs, a game-changer in the flooring industry, further helping customers to visualise Alternative’s floor coverings in every space of their home, including stair runners.
This bespoke online rug and runner service enables customers to design a rug entirely to their specifications, which is then made by expert craftspeople at Alternative’s Hampshire workshop. The latest launch is the exclusive ‘Studio Borders’, a collection of intricate woven borders in a range of colourful designs and patterns."
