About Us

Alternative Flooring is a multi-award-winning British brand that uses colour, pattern and texture to surprise, excite and delight everybody from discerning homeowners to visionary interior designers. It designs and manufactures exceptional carpets, rugs and runners made from the highest quality wool, extensive natural fibres - including seagrass, sisal, coir and jute - and faux materials.

Collaborations with some of the UK's best-loved designers have resulted in beautifully original patterns in the Quirky collection. Ethically minded, Alternative Flooring's natural fibre floors are sustainably sourced, and the luxurious deep pile 'Barefoot' carpets are mostly made from undyed wool. 25 years after its founding, Alternative Flooring is still flying high in the face of convention and finding unexpected new ways for people to fall in love with their floors.

What services do you provide?

Carpet, Rugs, Runners and Stair Runners

How would you describe your style?

"Creative, visionary, original design-led textile flooring that brings comfort and is made with care."

Please describe a recently completed project or tell us about the bespoke service that you offer

"The 'Make Me A Rug' bespoke online rug and runner service enables customers to design a rug entirely to their specifications, which is then made by expert craftspeople at Alternative’s Hampshire workshop. The Show Me My Room visualiser now works for stairs, a game-changer in the flooring industry, further helping customers to visualise Alternative’s floorcoverings in every space of their home including stair runners and inspiring interior designers to bring flooring to life when presenting decorating schemes."