Alternative Flooring is a multi-award-winning British brand that uses colour, pattern and texture to surprise, excite and delight everybody from discerning homeowners to visionary interior designers. It designs and manufactures exceptional carpets, rugs and runners made from the highest quality wool, extensive natural fibres - including seagrass, sisal, coir and jute - and faux materials.

Collaborations with some of the UK's best-loved designers have resulted in beautifully original patterns in the Quirky collection. Ethically minded, Alternative Flooring's natural fibre floors are sustainably sourced, and the luxurious deep pile 'Barefoot' carpets are mostly made from undyed wool. 25 years after its founding, Alternative Flooring is still flying high in the face of convention and finding unexpected new ways for people to fall in love with their floors.