When the company's French-born founder, Stephanie, relocated from New York to London, a love story ensued with the British tradition of craftsmanship. A lawyer by day and often by night, Stephanie understood that quality sleep was vital to recharging and facing a new day of challenges.
With her grandmother Josephine as her source of inspiration, Stephanie founded Josephine Home (recently rebranded as London & Avalon) and began her pursuit of the finest fabrics that would always give that soothing feeling of sinking into exquisite bedding at the end of a long day.
Drawing from the timeless elegance of Savile Row, renowned for its British craftsmanship and impeccably neat stitching, Josephine Home launched its signature grosgrain detailing reminiscent of Savile Row tailoring. This refined design has become synonymous with the London & Avalon brand, embodying timelessness and simplicity.
Since then, the company's range of products has evolved, but their commitment to sustainable luxury, unwavering quality, and enduring craftsmanship has remained steadfast, shaping every aspect of their company ethos.
READY, SET, RELAX...
"Our style is of understated, quiet luxury. Our mission is to offer the highest level of sustainability while being uncompromising on the luxury experience. Our design aesthetic is inspired by British craftsmanship and Savile Row, with generous cutting, and meticulous attention to detailing. As a result, our product displays extraordinary longevity."
"London & Avalon has worked closely with world-class interior designers over the last 20 years, so we understand the multitude of challenges that are part and parcel of delivering complex assignments for discerning VIPs.
We have developed a service specifically for Interior Designers to help alleviate those pressures, to ensure that adding the finishing touches to every project is a seamless and joyful experience – from bedding, to towels and throws.
Our dedicated team works to the timeline provided, focusing on unique specifications and delivery requirements. Every detail is considered for optimum ease, such as packing items room by room to help installation day run as smoothly as possible. We are also able to organise a laundry service pre-installation for tight project timelines and imminent guest arrivals.
Our bespoke options across our range of luxury bedding, bath linen, cashmere and wool are incredibly versatile – from specific colourways of cashmere throws, to the desired fill of the duvet and pillows."
