About Us

Pure White Lines create memorable, layered interiors by combining the best of the past with carefully curated new pieces. Since their inception in 2012, founder, Matt Goss has sourced antique and vintage items across Europe and beyond. This continues today with the addition of their growing collections of mid-century and 19th-century inspired lighting, furniture, and décor. 

The Pure White Lines team, which includes co-Director, Juliet Owen, a professionally trained interior designer, have worked on a variety of projects. You’ll find their huge, custom-made Murano chandeliers in Manhattan, their vintage Czech railway station mirrors in Los Angeles, their reproduction Parisian pendants in Paris, and numerous other pieces anywhere people are creating inviting, unusual, dramatic, and different interiors.

How would you describe your style?

"Memorable, layered interiors - combining the best of the past with carefully curated new pieces."

Please describe a recently completed project or tell us about the bespoke service that you offer

"We work with an array of interior designers on both residential and commercial projects, from creating a one-of-a-kind, 3.5m Murano glass chandelier for Soho Works, New York, to sourcing unique, decorative antiques for some of the UK’s most beautiful country houses. 

Closer to home we’re known for our immersive interior displays that really capture the essence of the Pure White Lines brand. Our lighting showcase at Mare Street Market has been named one of London’s ‘Most Instagrammable’ restaurants, while our first foray into trade shows lead us to receive the Best Stand award at Decorex 2022."