About Us

Ruup & Form is an ever-evolving, dynamic platform dedicated to the progression of artistic expression. A contemporary gallery based in London the company interjects art, craft, and design, embracing new voices, styles, and ideas to enrich the cultural landscape. Ruup & Form's collection is a vibrant mix of creativity, where the latest trends, emerging talents, and established masters harmoniously coexist. The team meticulously curates museum-quality artwork that enhances living and working spaces and supports talented artists globally. 

Home to museum-quality works, Ruup & Form works with collectors, corporate organisations, and industry representatives in producing commissions. Their personalised service ensures that each collector finds the perfect piece to complement their unique style flawlessly. Whether you are a seasoned collector, a curious connoisseur, or someone who simply appreciates creative beauty, you will find a warm reception and inspiration here.

Founded by Varuna Kollanethu in 2019, the gallery aims to blur the lines between art and crafts, build communities by bringing works to a wider audience and promote their artists through exhibitions, events, fairs and educational workshops. The gallery currently works with over 50 artists and represents 15 artists, having built a reputation for supporting its artists and building deep-rooted relationships with artists and collectors alike. 

What services do you provide?

"Art and Collectibles. We offer bespoke commissioning of artwork for home and offices."

How would you describe your style?

"Our style at Ruup & Form, is a delicate blend of artistic vision, meticulous curation, and relationship building. We work with many channels of sales and marketing, so are well versed with managing a variety of clientele. We are a friendly team and listen intently to our clients and artists creating a warm welcoming space at the gallery for collectors to visit."

Please describe a recently completed project or tell us about the bespoke service that you offer

"We have commissioned artwork specific to homes. This is done by understanding the collector or interior designer needs and proposing our plan. We allow for a lot of room for interactions and decision making."