About Us

Asnew Upholstery & Design was founded in 2002 by Gary Morley and Jeremy Adamberry who between them bring over 50 years of upholstery experience to the business. Asnew proudly reupholsters and makes new bespoke pieces of upholstered furniture, curtains, and soft furnishings. Quality, innovation and craftsmanship are at the heart of everything we do from the materials used to the workmanship and service we provide. All our bespoke furniture is designed and upholstered in-house by our highly skilled team. 

Located in the heart of Oxfordshire, our unique set up gives customers access to our extensive library of designer fabric brands. This leads onto our very own furniture showroom, which is home to our ‘Adams and Moore’ furniture range, where customers have the opportunity to experience the luxury and quality of our craftsmanship. Each piece is made to order in the adjoining workshop, where customers can see our highly skilled craftsmen and women at work. Bespoke options are available for all of our pieces, with customers having the option to use our professional interiors advisory service for extra advice and support.

How would you describe your style?

"Our ‘Adams and Moore’ furniture combines the highest quality craftsmanship with both beautiful and timeless classic and modern contemporary designs. Every piece of furniture is hand crafted to order in our Oxfordshire workshop, the style of which can be described as ‘modern classic’. In addition, we are home to one of the largest fabric libraries in Oxfordshire with a diverse mix of fabric brands to cater to a wide range of styles satisfying our clients’ needs."

Please describe a recently completed project or tell us about the bespoke service that you offer

"We recently made a bespoke sofa, chair and footstool for a London client who had limited space in her new flat. Our client loved the style and comfort of our Woodstock Sofa, Milton Chair and Bayworth Ottoman from our ‘Adams and Moore’ furniture range. All our furniture is handmade to order which means our customers can have exactly what they want. We built a bespoke Woodstock sofa with a 2-inch shorter seat depth, reducing the overall width thus ensuring it fitted into our client’s space. We also adapted the sofa arms to match the Milton chair creating harmony and making a more visually pleasing match.

The Milton chair was covered in a stunning printed velvet from Blendworth Interiors. Our client wanted the print to be positioned in a certain way on the chair, and so working closely with her throughout the upholstery process we had the print positioned in the perfect spot, again showing just how bespoke our service can be. To tie the scheme together we made a bespoke Bayworth Ottoman covered in a Baker Lifestyle Montpellier velvet to match the Woodstock Sofa. The client opted to have a plain top without buttoning in a bespoke size to fit the space perfectly. All the furniture had matching tapered wooden legs which were hand spun by our woodturner and stained a dark mahogany colour to complement the fabric."