About Us

Porada was founded 1948 by Luigi Allievi and then handed over to his sons, who keep consolidating Porada in the furniture sector, thanks to the polished essential of their creations. Porada has deep roots in local craftsmanship and the current production process maintains the centuries-old tradition of the wood processing, keeping solid wood as its first choice. 

Through generations, Porada never lost its ability to harmonise entrepreneurial skills with family and traditional values, managing to find the perfect balance between classical and modern. 

Porada is based in the “Brianza” economic environment, an area which is famous for the presence of many wooden-furniture manufacturers. An evident proof of the close connection with the territory is the name itself of the Company: Porada is the name of a small area of Cabiate, the village where the company is situated.

How would you describe your style?

"The word “modernity” is often associated to the concepts of cold perfection and a minimal look. Porada aim to change this with their product shape and substance, elegant appearance and emotional beauty, giving to its furniture a perfect design, combined with traditional manufacturing.

Porada’s aim is to create timeless elegant furniture that can stay in every modern home and last forever. Design goes together with functionality, so that in every product you can find both shape and substance, aesthetic taste and utility. Timeless pieces, alluring shapes, international taste, simply Porada."

Please describe a recently completed project or tell us about the bespoke service that you offer

"Porada was born more than seventy years ago with collections dedicated to the residential market, developing, over the years, an increasingly rich offer in furnishing accessories. With the evolution of the global market, the need to adapt the collections to contract projects (hotels, restaurants and common areas) becomes stronger and stronger. The company's design and production adapted to this requirement, grabbing it as an opportunity. 

Complex and ambitious projects to which Porada staff has dedicated itself step-by-step from the design phase to the delivery, in compliance with the quality standards that have always been the common thread of the company's production. Hotel rooms, restaurants and lounge areas fulfilled with the unique Porada style, bringing a taste of Italian excellence around the world.

Broadlands project: Located in Hyde Park, Johannesburg – South Africa. This magnificent property perfectly emanates the stylistic elements of contemporary and modern style, all creating a seamless flow of sophistication and luxury at its finest. This modern family house consists of five bedrooms, each with an en-suite and its own private patio, overlooking the gardens. The house was designed to accommodate its own private spa, wine cellar and a home theatre. The architect designed the house without any preconceived ideas of what it would look like. This process has allowed South African people to become more open to accept distinct architectural ideas. The contemporary, modern, architectural structure with its glass, steel and concrete elements was the core of inspiration for the interior spaces."

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