Born in the world’s ceramic heartland, VitrA blends traditional Turkish craftmanship and expertise with creativity and innovation. We design, develop and manufacture all our products, drawing on a century of experience. Through our Innovation Centre, a purpose-build R&D hub with state-of-the-art testing facilities, we pioneer the latest technology from smart-app flush plates to smart shower toilets to superior hygiene glazes.

VitrA has a team of talented in-house designers and engineers who have a deep understanding of the intricacies of bathroom manufacturing and have developed a number of unique and modern bathroom collections. We also have a long history of collaborating with internationally renowned designers such as Tom Dixon, Sebastian Conran and Ross Lovegrove to shape the future of bathroom design.

We are committed to reducing the use of non-renewable resources, both in manufacturing and in product development, to ensure VitrA products support water and energy conservation.