About Us

Founded in 2012, Goddard Littlefair is a forward-thinking, luxury interior design practice based in London, UK and Porto, Portugal. We are a personable, professional, and creative company that celebrates diversity and individuality. Working internationally to deliver client aspirations using our wealth of knowledge and sophisticated sense of style we are never still in our pursuit of new inspirations to weave into the stories of our design. 

Our ethos is to combine aesthetic perfectionism and boundless curiosity with a team-playing, service-driven attitude. Goddard Littlefair aims to constantly evolve and create truly unique spaces that work within the context of each project location.

Martin and Jo are the husband-wife partnership who founded and direct the studio. Passionate life-long travel has not only inspired and driven their creativity but has built their deep understanding of what it means to create interiors that leave a lasting impression on the imagination. As a partnership themselves, they genuinely enjoy building relationships with both the team and clients alike. The studio’s success in producing aspirational design with enduring appeal is proven repeatedly by its successes in recognised design awards and coverage in the international press.

We craft and refine ideas until we feel we fully fulfil and ideally exceed the requirements of the client’s brief. As a practice, we have a reputation for bespoke interior design of the very highest quality and for providing a superb service to clients, who single out our attentive, responsive, practical and flexible attitude. 

Whether it’s an ultra-contemporary new build or sensitive historical refurbishment, we are inspired by a building’s architecture, location and history. We create strong stories for our interior concepts, which users instinctively understand or enjoy discovering layer by layer. 

What services do you provide?

Bathrooms, Bespoke Furniture & Storage Solutions, Interior Design, Kitchens

How would you describe your style?

"Our style adapts to every project as we observe and incorporate the unique elements that surround a project meaning we flex between contemporary and historic styles with ease. Our team of designers, having specialisms across all areas of interior design, work together with clients to create truly bespoke, tasteful, and luxurious spaces. Sensitivity to location and context adds a layer of thought and consideration to our work, setting us apart from other design studios."

Please describe a recently completed project or tell us about the bespoke service that you offer

"Goddard Littlefair was selected by London and Regional, owners of Iconic Luxury Hotels to design its fifth luxury hotel under that brand, The Mayfair Townhouse. Located in the heart of Mayfair the boutique hotel has seven Georgian listed buildings within its structure of 15 townhouses.

Goddard Littlefair set out to restore the interiors, to recreate the Georgian spirit. The Mayfair Townhouse lies in the old part of Georgian Mayfair, and with a focus on its rich history the design studio set out to give the hotel’s rooms and public spaces the feeling of Georgian heart with a contemporary rhythm. Noted was the fact that these townhouses were once home to Oscar Wilde and his contemporaries who spearheaded the Aesthetic Movement in England. This saw beauty and design celebrated in reaction to the industrial revolution. The design we pursued for the Townhouse marries Old and New Mayfair, with a layer of 1920s extravagance.

The Dandy Bar design lures guests to a softly lit space with the furniture, as in the rest of the hotel, bespoke to the project. The seating is covered in printed velvets and leathers with marble, brass and high gloss timbers as base finishes. The glass and brass gantry above the bar and chandelier of alabaster and bronze run down the staircase. The studio's designers looked at the flamboyance of feathers in flapper outfits and the traditional gentleman’s pocket watch to inspire the design of both pieces. 

Due to the nature of the property, its varying ceiling heights and levels and characterful corridors, each room is unique and has been designed to reflect the decadence and opulence that the framework suggests. There are almost no identical rooms in the entire building and previous incarnations of the hotel had wiped away period details leaving few historic references for the interiors. Goddard Littlefair set up a design language relating to the architecture to be interpreted into each room through panelling, colouration and detailing. The result is unity through the bedrooms, but guests who stay multiple times will have a different experience on each occasion.

A simple, muted corridor design with painted mouldings link all the guest rooms, while intriguing artwork captivates and surprises guests on their journey to throughout The Mayfair Townhouse."

Mel Yates