About Us

London-based Ana & Noush creates outstanding made-to-order rugs for grown-ups and little ones. Impeccably handcrafted, talented artisans pair traditional expertise with cutting edge, contemporary, and functional designs, using only the finest yarns and natural fibres. Drawing from three generations of rich weaving heritage in her family-run handlooms business in India, Preeti Ahlawat founded Ana & Noush with the ambition to create an impact at the grassroots level and empower the weaver and craftspeople communities who handcraft these exquisite, artisanal pieces.

What services do you provide?

Rugs & Carpets, Children's Rugs

How would you describe your style?

"We produce an inspiring selection of simple and sophisticated luxury handcrafted rugs with minimalist elegance in contemporary, distinctive patterns and textures to achieve our client’s unique vision.

Our collection combines creativity and artistry to produce unique rugs equally at home in a modern, contemporary room as well as a classic luxury space, directly for the end consumer, cutting out any intermediaries and ensuring the artisans involved benefit from it and feel pride in the creation process.

Concept to Creation: Those in pursuit of something truly bespoke can commission our creative team to discuss the designs, techniques, materials, and choices available in the desired size, shape and colour to achieve their unique vision. Each handcrafted made-to-order work will carry the intention and ethos of Ana & Noush to create a highly personal and lasting legacy."

Please describe a recently completed project or tell us about the bespoke service that you offer

"We work passionately with every client, architects, interior designers and discerning businesses to tailor our pieces for their space or produce bespoke designs in any size, shape, material and colour on a wide range of projects, residential or commercial. We aspire to match any rendering and design and our expert artisans take great pride in weaving every challenge.

In an increasingly mass-produced world, we are proud to be part of a skilled tradition of fine handmade rugs and will continue to foster uncompromising quality and high artisanship, while empowering those that create."