Alidad personifies timeless, bespoke interior design; specialising in new residences, period homes and restoration projects. Alidad and his team of expert interior designers and decorators also offer a Consultancy service for those who need a little guidance in order to achieve their design aspirations within their home, be it a particular room or the entire property.
"I aim to create a lived-in ambience that is, above all, a home and not a showcase for fashion or trends. I take multiple elements from past centuries and blend them into my own 21st century form. My designs and concept embrace the creation of something new while conveying the impression that much has been restrained and restored to some degree. An interior is like a glove that fits one hand- and that hand is the client’s."
Please describe a recently completed project or tell us about the bespoke service that you offer
"Over the past few months, we have started offering a consultancy service, which is tailored to suit a project at any stage or style; be it beginning or end, maximalist or minimalist. This could be a one day consultancy or multiple days along the project to suit whatever needs you may have. This service is flexible and can be face to face or remote, including projects abroad.
The package will offer a variety of assistance, such as advice on floor plans, colour and fabric schemes, wallpaper and carpets, curtains, finishing touches and accessories, antiques, and advice on everything architectural and interior design related. My aim is to help make the process as straight- forward and enjoyable as possible.
‘I know all too well that in every project there comes a stage of complete and utter block, with no idea of how to progress. This is where I can come in and help, whether it’s assisting with the furniture layout at the start, choosing the perfect shade of blue in the middle, or advising on accessories at the end.’"
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